Privacy Policy

Effective Date: January 1, 2026

Policy Version: 2026-01-01

This Privacy Policy describes how North Country Fire collects, uses, shares, retains, and protects personal information when you visit our website, contact us, create an account, submit a form, place an order, request support, submit a damage claim, request a return, participate in a payment dispute, or otherwise interact with us.

North Country Fire is operated by Apolaustic Inc. For purposes of this Privacy Policy, “North Country Fire,” “we,” “our,” and “us” mean Apolaustic Inc. operating North Country Fire.

North Country Fire
Apolaustic Inc.
PO Box 2342
North Conway, NH 03860

This Privacy Policy applies to www.northcountryfire.com and to information collected through our website, checkout, customer-service channels, forms, emails, chats, order-processing systems, payment-processing systems, shipping systems, fraud-screening tools, damage-claim processes, return processes, warranty-support processes, and related business operations.

Summary

This summary is provided for convenience only. The full Privacy Policy below controls.

We collect information you provide directly to us, such as your name, email address, phone number, billing address, shipping address, order details, support messages, claim information, return information, and photos you submit.
We collect information automatically when you use our website, such as IP address, browser information, device information, pages viewed, cookies, pixels, log files, and site-interaction data.
We use information to process orders, arrange shipping, communicate with customers, process payments, screen for fraud, handle damage claims, process returns, support warranty claims, respond to chargebacks, recover unpaid amounts, comply with legal obligations, and improve our website.
We share information with service providers and business partners as needed, including Shopify, payment processors, fraud-screening tools, carriers, manufacturers, warehouses, distribution partners, analytics providers, advertising partners, attorneys, collection agencies, insurers, courts, law enforcement, and other appropriate parties.
We do not intentionally store full credit card numbers on our own systems.
We do not sell personal information for money. However, some advertising, analytics, cookie, and pixel activity may be considered a “sale,” “sharing,” or targeted-advertising use under certain privacy laws.
You may have privacy rights depending on where you live, including rights to access, delete, correct, obtain a copy of, or opt out of certain uses of your personal information.

Information We Collect

We collect personal information that you provide directly to us, information generated when you use our website, information related to orders and transactions, and information provided to us by service providers, payment processors, fraud-prevention tools, carriers, manufacturers, warehouses, distribution partners, and other parties involved in processing orders, delivering products, resolving claims, preventing fraud, recovering unpaid amounts, and enforcing our policies.

The types of information we collect may include the categories below.

Contact Information

Name;
Email address;
Phone number;
Billing address;
Shipping address;
Business name, if applicable;
Account username or customer account details, if applicable.

Order and Transaction Information

Products purchased or attempted to be purchased;
Order number;
Order date;
Purchase amount;
Billing details;
Shipping details;
Discount codes, gift certificates, credits, or promotions used;
Order notes;
Order status;
Fulfillment status;
Invoice and receipt information;
Refund, return, cancellation, exchange, and warranty records.

Payment Information

When you make or attempt to make a purchase, payment information is processed by our payment processors. We may receive transaction details such as payment status, payment authorization information, billing information, payment method type, limited payment details, fraud-screening information, chargeback information, and payment-processor records.

We do not intentionally store full credit card numbers on our own systems.

Shipping, Delivery, and Fulfillment Information

Shipping address;
Delivery address;
Carrier information;
Tracking numbers;
PRO numbers;
Shipment status;
Delivery confirmation;
Bill of lading records;
Freight delivery receipts;
Carrier notes;
Warehouse records;
Manufacturer records;
Distribution partner records;
Delivery appointment information;
Reconsignment, storage, redelivery, terminal pickup, or accessorial-charge records.

Damage Claim, Return, Warranty, and Support Information

If you contact us for support, submit a damage claim, request a return, request an exchange, request cancellation, submit a warranty claim, or otherwise communicate with us, we may collect information including:

Order number;
Delivery date;
Approximate delivery time;
Carrier name;
Tracking number or PRO number;
Photos or videos of shipments, packaging, products, labels, pallets, bills of lading, delivery receipts, damaged items, or installation conditions;
Descriptions of damage, missing items, shortages, wrong items, defects, installation issues, or service concerns;
Return authorization records;
Return inspection records;
Warranty claim records;
Customer-service communications;
Chat messages;
Email messages;
Form submissions;
Phone-call notes;
Support-ticket records;
Installer, contractor, or service-company information when provided for warranty or technical-support purposes.

Device, Website, Cookie, and Analytics Information

When you visit or interact with our website, we may automatically collect certain information about your device and website activity, including:

IP address;
Browser type;
Device type;
Operating system;
Time zone;
Referring and exit pages;
Pages viewed;
Products viewed;
Search terms;
Links clicked;
Cart activity;
Checkout activity;
Date and time stamps;
Cookie identifiers;
Pixel, tag, and web-beacon data;
Information about how you interact with the website.

Fraud-Screening, Risk, and Security Information

We may collect or receive information used to detect, investigate, or prevent fraud, payment abuse, chargebacks, unauthorized transactions, account misuse, suspicious activity, policy violations, and security incidents. This may include:

IP address records;
Device records;
Billing and shipping address comparisons;
AVS/address verification results;
Payment authorization records;
Fraud-screening scores or flags;
Order history;
Account history;
Chargeback history;
Customer communications;
Policy-acceptance records;
Other risk or verification records.

Policy Acceptance Records

We may collect and retain records showing that a customer viewed, accepted, or had the opportunity to review our policies. These records may include:

Policy version;
Policy URL;
Timestamp;
Order number;
Customer account information;
Email address;
IP address;
Checkout acceptance method;
Cart or checkout checkbox records, where applicable.

Cookies, Pixels, Tags, and Similar Technologies

We use cookies, log files, pixels, tags, web beacons, and similar technologies to operate our website, remember cart and checkout activity, process orders, improve website performance, understand customer interaction, detect fraud, measure advertising performance, and provide relevant marketing.

Cookies are small data files placed on your device or computer. Log files track actions occurring on the website. Pixels, tags, and web beacons are electronic files used to record information about browsing behavior, website interaction, advertising performance, and similar activity.

You may be able to disable cookies through your browser settings. Disabling cookies may affect website functionality, cart functionality, checkout functionality, account access, personalization, and order processing.

How We Use Personal Information

We use personal information for business and operational purposes, including to:

Operate our website;
Process orders;
Process payments;
Provide invoices, receipts, and order confirmations;
Arrange shipping and delivery;
Coordinate with manufacturers, warehouses, distributors, distribution partners, carriers, and service providers;
Communicate with customers;
Provide customer service;
Respond to questions, support requests, and product inquiries;
Process damage claims;
Process shortage, missing-item, wrong-item, and concealed-damage claims;
Process returns, refunds, exchanges, and cancellations;
Support manufacturer warranty claims;
Investigate delivery issues;
Verify delivery, receipt, and claim records;
Screen orders for risk, fraud, abuse, or unauthorized activity;
Protect our rights, customers, website, systems, and business;
Respond to chargebacks, payment disputes, legal claims, subpoenas, and lawful requests;
Recover unpaid amounts;
Refer unpaid balances to collection agencies, attorneys, payment processors, or other appropriate third parties as permitted by law;
Enforce our policies, terms, and agreements;
Maintain business, tax, accounting, compliance, and legal records;
Improve our products, services, website, marketing, and customer experience;
Send service-related communications;
Send marketing communications where permitted by law and consistent with your preferences;
Comply with applicable laws, regulations, legal processes, and card-network or payment-processor requirements.

How We Share Personal Information

We share personal information as reasonably necessary to operate our business, process orders, deliver products, provide customer service, investigate claims, respond to disputes, prevent fraud, recover unpaid amounts, and enforce our policies.

We may share personal information with the following categories of recipients:

Shopify and other ecommerce platform providers;
Payment processors;
Card networks;
Banks and issuing banks;
Fraud-screening and risk-prevention providers;
Carriers and freight companies;
Manufacturers;
Warehouses;
Distributors and distribution partners;
Fulfillment providers;
Customer-service providers;
Email, chat, and support-ticket providers;
Analytics providers;
Advertising and marketing partners;
Technology, hosting, security, and website-service providers;
Insurers;
Accountants, auditors, and tax professionals;
Attorneys and legal-service providers;
Collection agencies;
Courts, arbitrators, mediators, and dispute-resolution providers;
Law enforcement, regulators, government agencies, or other parties when required or permitted by law;
Other parties with your consent or at your direction.

We may share order records, customer communications, payment records, shipping records, delivery records, photographs, IP address records, device records, fraud-screening records, return records, claim records, warranty records, policy-acceptance records, and related information with payment processors, card networks, banks, carriers, manufacturers, warehouses, distribution partners, insurers, attorneys, collection agencies, courts, law enforcement, and other parties as reasonably necessary to process orders, deliver products, investigate claims, respond to disputes, recover unpaid amounts, prevent fraud, and enforce our policies.

Service providers process information according to their own privacy policies, contracts, legal obligations, and service terms. We share information with them only as reasonably necessary for the business purposes described in this Privacy Policy.

Payment Processing

Payments are processed by third-party payment processors. We may receive payment-related information such as transaction status, authorization status, billing details, payment method type, limited payment details, fraud-screening results, processor records, dispute records, and chargeback records.

We do not intentionally store full credit card numbers on our own systems.

Payment processors may collect, use, retain, and process payment information according to their own privacy policies, security practices, legal obligations, and service terms.

Fraud Screening, Chargebacks, Collections, and Legal Claims

We may collect, use, retain, and share personal information to screen for fraud, investigate suspicious activity, respond to chargebacks, defend transactions, process disputes, pursue collection of unpaid amounts, recover merchandise, enforce our policies, and protect our legal rights.

Information used for these purposes may include:

Order records;
Checkout records;
Policy-acceptance records;
Payment records;
AVS/address verification records;
Fraud-screening records;
IP address records;
Device records;
Account records;
Shipment tracking;
Delivery confirmation;
Bill of lading records;
Freight delivery receipts;
Carrier notes;
Carrier photographs;
Warehouse records;
Manufacturer records;
Distribution partner records;
Photos submitted by the customer;
Photos submitted by carriers, warehouses, manufacturers, or distribution partners;
Return authorization records;
Return inspection records;
Damage claim records;
Warranty claim records;
Customer communications;
Proof of refund, credit, replacement, repair, part shipment, or other remedy;
Records showing compliance or non-compliance with our shipping, delivery, damage reporting, return, cancellation, exchange, payment dispute, chargeback, non-payment, or collections policies.

We may submit this information to payment processors, card networks, banks, issuing banks, carriers, manufacturers, warehouses, distribution partners, insurers, attorneys, collection agencies, courts, arbitrators, law enforcement, regulators, or other appropriate parties as reasonably necessary.

Marketing Communications

We may use your contact information to send marketing communications, product updates, promotions, or other information about our products and services where permitted by law and consistent with your communication preferences.

You may opt out of marketing emails by using the unsubscribe link in our emails or by contacting us. Even if you opt out of marketing communications, we may still send transactional or service-related communications, such as order confirmations, shipping updates, return communications, damage-claim communications, warranty communications, payment communications, dispute communications, legal notices, and policy-related communications.

Targeted Advertising, Analytics, and Data Sharing

We may use analytics, advertising, cookies, pixels, tags, and similar technologies to understand how customers use our website, measure advertising performance, improve our website, and provide advertisements that may be relevant to you.

We may work with advertising and analytics providers such as Shopify, Google, Meta/Facebook, Microsoft/Bing, and other service providers. These providers may collect or receive information from our website and other websites to provide measurement services, targeted advertising, interest-based advertising, or similar services.

We do not sell personal information for money. However, certain uses of cookies, pixels, analytics tools, advertising tools, and similar technologies may be considered a “sale,” “sharing,” or targeted-advertising use under certain privacy laws.

You may opt out of certain targeted advertising through the following resources:

Where required by applicable law, you may have the right to opt out of targeted advertising, sale, sharing, or certain profiling. To submit a request, contact us using the information in the “Contact Us” section below.

Do Not Track and Opt-Out Preference Signals

Some browsers offer “Do Not Track” settings. Because there is no single accepted standard for responding to Do Not Track signals, our website may not respond to Do Not Track signals in all circumstances.

Where required by applicable law, we will honor legally required opt-out preference signals, such as Global Privacy Control, in a manner supported by our configured website systems and service providers.

If you believe your opt-out preference signal was not recognized, or if you want to submit a privacy request directly, contact us using the information in the “Contact Us” section below.

U.S. State Privacy Rights

Depending on where you live and subject to applicable law, you may have certain privacy rights regarding your personal information. These rights may include the right to:

Confirm whether we process your personal information;
Access personal information we maintain about you;
Correct inaccurate personal information;
Delete personal information, subject to exceptions;
Obtain a copy of certain personal information in a portable format;
Opt out of targeted advertising;
Opt out of sale or sharing of personal information, where applicable;
Opt out of certain profiling decisions, where applicable;
Appeal a denied privacy request, where applicable;
Not be discriminated against for exercising applicable privacy rights.

These rights are subject to limitations and exceptions under applicable law. For example, we may retain or use information as needed to complete transactions, process orders, provide requested products or services, detect security incidents, prevent fraud, comply with legal obligations, resolve disputes, respond to chargebacks, support warranty claims, maintain business records, collect amounts owed, or enforce our policies and agreements.

To submit a privacy request, contact us using the information in the “Contact Us” section below.

California Privacy Notice

This section applies to California residents to the extent the California Consumer Privacy Act, as amended, applies to North Country Fire.

Depending on applicable law and subject to exceptions, California residents may have the right to know what personal information we collect, use, disclose, sell, or share; the right to access personal information; the right to delete personal information; the right to correct inaccurate personal information; the right to opt out of sale or sharing of personal information; the right to limit certain uses of sensitive personal information where applicable; and the right not to be discriminated against for exercising privacy rights.

We do not sell personal information for money. However, certain advertising, analytics, cookie, and pixel activities may be considered a sale or sharing of personal information under California law.

In the past 12 months, we may have collected the following categories of personal information:

Identifiers, such as name, address, email address, phone number, IP address, and account information;
Commercial information, such as order history, products purchased, transaction records, return records, claim records, and warranty records;
Internet or electronic network activity information, such as browsing activity, site interaction, cookies, pixels, and log data;
Geolocation-related information, such as approximate location derived from IP address or shipping address;
Audio, electronic, or visual information, such as photos or videos submitted by customers for claims or support;
Professional or business information, such as business name or installer/service-company information provided for warranty or support purposes;
Inferences drawn from the above information for fraud screening, analytics, customer service, or marketing purposes.

We may disclose these categories of information to service providers, contractors, payment processors, card networks, banks, carriers, manufacturers, warehouses, distribution partners, analytics providers, advertising partners, insurers, attorneys, collection agencies, courts, law enforcement, and other appropriate parties for the purposes described in this Privacy Policy.

To submit a California privacy request, contact us using the information in the “Contact Us” section below. We may need to verify your identity before completing your request.

New Hampshire Privacy Notice

This section applies to New Hampshire residents to the extent New Hampshire privacy law applies to North Country Fire.

Depending on applicable law and subject to exceptions, New Hampshire residents may have rights to confirm whether personal data is being processed, access personal data, correct inaccuracies, delete personal data, obtain a portable copy of personal data, opt out of targeted advertising, opt out of sale of personal data, and opt out of certain profiling decisions.

To submit a New Hampshire privacy request, contact us using the information in the “Contact Us” section below. We may need to verify your identity before completing your request.

If we deny a privacy request and applicable law gives you an appeal right, you may appeal by replying to our denial notice or contacting us using the information in the “Contact Us” section below and stating that you are appealing the decision.

Privacy Request Verification

Before responding to certain privacy requests, we may need to verify your identity and authority to make the request. We may request information such as your name, email address, phone number, order number, billing address, shipping address, or other information reasonably necessary to verify your identity.

If you submit a request through an authorized agent, we may require proof that the agent is authorized to act on your behalf. We may also require you to verify your identity directly with us, unless prohibited by applicable law.

Data Retention

We retain personal information for as long as reasonably necessary to process orders, provide customer service, maintain business records, comply with legal obligations, resolve disputes, prevent fraud, enforce our agreements, support warranty claims, respond to chargebacks, recover unpaid amounts, and operate our business.

We may retain certain records even after a deletion request where retention is permitted or required by law. This may include records needed for tax, accounting, compliance, fraud prevention, security, warranty, product safety, dispute resolution, chargeback defense, collections, legal claims, policy enforcement, or other legitimate business purposes.

Retention periods may vary depending on the type of information, the reason it was collected, legal requirements, operational needs, warranty periods, dispute periods, chargeback periods, product-safety considerations, and our legitimate business needs.

Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information.

When sensitive information is transmitted through our website, it is protected using encryption where supported by our systems and service providers. You can often verify this by looking for “https” in the website address.

Only personnel and service providers with a business need are granted access to personal information where reasonably appropriate.

No method of transmission over the internet or method of electronic storage is completely secure. We cannot guarantee absolute security of personal information.

Children’s Privacy

Our website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, contact us using the information in the “Contact Us” section below.

International Users

North Country Fire is based in the United States. If you access our website or provide information from outside the United States, your information may be processed in the United States or other locations where our service providers operate.

By using our website or providing information to us, you understand that your information may be transferred to and processed in the United States and other jurisdictions that may have privacy laws different from those in your location.

Links to Other Websites

Our website may contain links to other websites, manufacturers, service providers, payment processors, financing providers, advertising partners, or third-party resources.

We are not responsible for the privacy practices, content, policies, or security of third-party websites or services. We encourage you to review the privacy policies of any third-party websites or services you visit.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, technology, services, legal obligations, or business operations.

The updated version will be posted on this page with a revised effective date and policy version. Where required by law, we may provide additional notice.

Your continued use of our website or services after an updated Privacy Policy is posted means that you acknowledge the updated Privacy Policy to the extent permitted by law.

Contact Us

For questions about this Privacy Policy, privacy requests, or complaints, contact us at:

North Country Fire
Apolaustic Inc.
PO Box 2342
North Conway, NH 03860

Email: support@northcountryfire.com

Website Contact Form: https://www.northcountryfire.com/pages/contact-us

When submitting a privacy request, please include enough information for us to verify your identity and locate relevant records. Do not include unnecessary sensitive information in your request.