Terms of service

Last updated: October 7, 2026
Privacy and communications disclosure version: 2026-10-07.1

Privacy-related processing, recordings, and AI assistance are described in our Privacy Policy and Sections 10 and 23 below. Accepting these terms or continuing to use the website does not replace a separate affirmative choice required by law or authorize a new, incompatible use of previously collected personal information.

-----

OVERVIEW

This website is operated by Apolaustic Inc., doing business as North Country Fire. Throughout the site, the terms “we”, “us” and “our” refer to North Country Fire. North Country Fire offers this website, including all information, tools and services available from this site to you, the user, conditioned upon your acceptance of all terms, conditions, policies and notices stated here.

By visiting our site or purchasing something from us, you engage in our “Service” and agree to be bound by the following terms and conditions (“Terms of Service”, “Terms”), including the additional policies referenced here or available by hyperlink, such as our Policies and Procedures page and our Return Policy. These Terms apply to all users of the site, including browsers, customers, and contributors of content.

Please read these Terms carefully before accessing or using our website. By accessing or using any part of the site, you agree to be bound by these Terms. If you do not agree to all of these Terms, do not access the website or use any services. If these Terms are considered an offer, acceptance is expressly limited to these Terms.

Any new features or tools added to the current store are also subject to these Terms. You can review the most current version of these Terms at any time on this page. We may update these Terms as described in Section 21. Changes apply to orders placed after the effective date shown at the top of this page, and the version of these Terms you accept at checkout governs that order.

Our store is hosted on Shopify Inc., which provides the online e-commerce platform that allows us to sell our products and services to you.

SECTION 1 - ONLINE STORE TERMS

By agreeing to these Terms, you represent that you are at least the age of majority in your state of residence, or that you are the age of majority in your state of residence and you have given us your consent to allow any of your minor dependents to use this site.
You may not use our products for any illegal or unauthorized purpose, and you may not, in your use of the Service, violate any laws in your jurisdiction, including copyright laws.
You must not transmit any worms, viruses, or other code of a destructive nature.
A breach of these Terms may result in immediate termination of your access to the Service.

SECTION 2 - GENERAL CONDITIONS

We reserve the right to refuse service to anyone for any reason at any time, consistent with applicable law.
You agree not to reproduce, duplicate, copy, sell, resell or exploit any portion of the Service, use of the Service, or access to the Service or any contact on the website through which the Service is provided, without our express written permission.
The headings used in this agreement are included for convenience only and will not limit or otherwise affect these Terms.

SECTION 3 - ACCURACY, COMPLETENESS AND TIMELINESS OF INFORMATION

We are not responsible if information made available on this site is not accurate, complete or current. The material on this site is provided for general information only and should not be relied upon or used as the sole basis for making decisions without consulting primary, more accurate, more complete or more timely sources of information. Any reliance on the material on this site is at your own risk. We make every effort to provide accurate product descriptions and specifications, but the responsibility to ensure that any product is suitable and compliant with local building codes and regulations ultimately rests with the purchaser.

Building codes can vary widely across the country and are determined at multiple levels, including municipal (city or town), county, and state levels. Each of these levels can have its own building codes and amendments to national codes, such as the National Fire Protection Association (NFPA) and International Building Code (IBC).

The United States is made up of over 19,000 cities and towns, more than 3,000 counties, and 50 states, each potentially having its own building code jurisdiction. This means there could be thousands of different building code jurisdictions across the country. Additionally, some jurisdictions may adopt state-level codes without modifications, while others may have extensive amendments or entirely separate codes, reflecting local needs, climates, and hazards.

This site may contain certain historical information. Historical information, necessarily, is not current and is provided for your reference only. We reserve the right to modify the contents of this site at any time, but we have no obligation to update any information on our site. You agree that it is your responsibility to monitor changes to our site.

SECTION 4 - MODIFICATIONS TO THE SERVICE AND PRICES

Prices for our products are subject to change without notice.
We reserve the right at any time to modify or discontinue the Service (or any part or content thereof) without notice.
To the extent permitted by law, we are not liable to you or to any third party for any modification, price change, suspension or discontinuance of the Service.

SECTION 5 - PRODUCTS AND PRICING

Certain products or services may be available exclusively online through the website. These products or services may have limited quantities and are subject to return or exchange only according to our Return Policy and Policies and Procedures page.
Prices shown and quoted prices are before applicable sales tax; any sales tax due is calculated at checkout from the shipping address.
We have made every effort to display as accurately as possible the colors and images of the products on our site. We cannot guarantee that your computer monitor's display of any color will be accurate.
We reserve the right, but are not obligated, to limit the sales of our products or Services to any person, geographic region or jurisdiction. We may exercise this right on a case-by-case basis. We reserve the right to limit the quantities of any products or services that we offer. All descriptions of products and product pricing are subject to change at any time without notice, at our sole discretion. We reserve the right to discontinue any product at any time.
Product warranties are described in Section 13.

SECTION 6 - ORDERS, BILLING AND SHIPPING

We reserve the right to refuse any order you place with us. We may, in our sole discretion, limit or cancel quantities purchased per person, per household or per order. These restrictions may include orders placed by or under the same customer account, the same credit card, or orders that use the same billing or shipping address. If we change or cancel an order, we will attempt to notify you using the email address, billing address or phone number provided when the order was placed. We reserve the right to limit or prohibit orders that, in our sole judgment, appear to be placed by dealers, resellers or distributors.

You agree to provide current, complete and accurate purchase and account information for all purchases made at our store. You agree to promptly update your account and other information, including your email address and credit card numbers and expiration dates, so that we can complete your transactions and contact you as needed.

Title to products passes to you when we deliver them to the carrier. Risk of loss and our shipping-damage policy are described in the Policies and Procedures page. Returns and exchanges are governed by our Return Policy and the Policies and Procedures page.

SECTION 7 - OPTIONAL TOOLS

We may provide you with access to third-party tools over which we neither monitor nor have any control nor input.
You acknowledge and agree that we provide access to such tools “as is” and “as available” without any warranties, representations or conditions of any kind and without any endorsement. To the extent permitted by law, we have no liability arising from or relating to your use of optional third-party tools.
Any use by you of optional tools offered through the site is entirely at your own risk and discretion and you should ensure that you are familiar with and approve of the terms on which tools are provided by the relevant third-party provider.
We may also, in the future, offer new services or features through the website (including the release of new tools and resources). Such new features or services are also subject to these Terms.

SECTION 8 - THIRD-PARTY LINKS

Certain content, products and services available via our Service may include materials from third parties.
Third-party links on this site may direct you to third-party websites that are not affiliated with us. We are not responsible for examining or evaluating the content or accuracy and we do not warrant and will not have any liability or responsibility for any third-party materials or websites, or for any other materials, products, or services of third parties.
We are not liable for any harm or damages related to the purchase or use of goods, services, resources, content, or any other transactions made in connection with any third-party websites. Please review carefully the third party's policies and practices and make sure you understand them before you engage in any transaction. Complaints, claims, concerns, or questions regarding third-party products should be directed to the third party.

SECTION 9 - USER COMMENTS, FEEDBACK AND OTHER SUBMISSIONS

If, at our request, you send certain specific submissions (for example product reviews) or without a request from us you send creative ideas, suggestions, proposals, plans, or other materials, whether online, by email, by postal mail, or otherwise (collectively, 'comments'), you agree that we may, at any time, without restriction, edit, copy, publish, distribute, translate and otherwise use in any medium any comments that you forward to us. We are and shall be under no obligation (1) to maintain any comments in confidence; (2) to pay compensation for any comments; or (3) to respond to any comments.
We may, but have no obligation to, monitor, edit or remove content that we determine in our sole discretion is unlawful, offensive, threatening, libelous, defamatory, pornographic, obscene or otherwise objectionable or violates any party’s intellectual property or these Terms.
You agree that your comments will not violate any right of any third party, including copyright, trademark, privacy, personality or other personal or proprietary right. You further agree that your comments will not contain libelous or otherwise unlawful, abusive or obscene material, or contain any computer virus or other malware that could in any way affect the operation of the Service or any related website. You may not use a false email address, pretend to be someone other than yourself, or otherwise mislead us or third parties as to the origin of any comments. You are solely responsible for any comments you make and their accuracy. We take no responsibility and assume no liability for any comments posted by you or any third party.

The permission to publish and reuse comments in this Section 9 applies to submissions intended for publication or public feedback. It does not grant unrestricted publication rights over private customer-service messages, chat transcripts, recordings, order details, or other personal information. We handle those records as described in our Privacy Policy.

SECTION 10 - PERSONAL INFORMATION

Our Privacy Policy describes collection, use, retention, provider transfers, AI assistance, and privacy choices for personal information submitted through the store and our customer-service channels. A policy notice is not a substitute for consent when consent is required. Chat consent does not enroll you in marketing messages or waive your privacy rights.

SECTION 11 - ERRORS, INACCURACIES AND OMISSIONS

Occasionally there may be information on our site or in the Service that contains typographical errors, inaccuracies or omissions that may relate to product descriptions, pricing, promotions, offers, product shipping charges, transit times and availability. We reserve the right to correct any errors, inaccuracies or omissions, and to change or update information or cancel orders if any information in the Service or on any related website is inaccurate at any time without prior notice (including after you have submitted your order). If we cancel an order for this reason, we will refund any amount you paid for it.
We undertake no obligation to update, amend or clarify information in the Service or on any related website, including pricing information, except as required by law. No specified update or refresh date applied in the Service or on any related website should be taken to indicate that all information in the Service or on any related website has been modified or updated.

SECTION 12 - PROHIBITED USES

In addition to other prohibitions set forth in these Terms, you are prohibited from using the site or its content: (a) for any unlawful purpose; (b) to solicit others to perform or participate in any unlawful acts; (c) to violate any international, federal or state regulations, rules, laws, or local ordinances; (d) to infringe upon or violate our intellectual property rights or the intellectual property rights of others; (e) to harass, abuse, insult, harm, defame, slander, disparage, intimidate, or discriminate based on gender, sexual orientation, religion, ethnicity, race, age, national origin, or disability; (f) to submit false or misleading information; (g) to upload or transmit viruses or any other type of malicious code that will or may be used in any way that will affect the functionality or operation of the Service or of any related website, other websites, or the Internet; (h) to collect or track the personal information of others; (i) to spam, phish, pharm, pretext, spider, crawl, or scrape; (j) for any obscene or immoral purpose; or (k) to interfere with or circumvent the security features of the Service or any related website, other websites, or the Internet. We reserve the right to terminate your use of the Service or any related website for violating any of the prohibited uses.

SECTION 13 - WARRANTIES

Products. North Country Fire is an authorized retailer. We do not make our own warranty on the products we sell. Each product is covered by its manufacturer's written warranty, which is available on the product page before you buy. To the extent permitted by law, any implied warranty of merchantability or fitness for a particular purpose is limited to the duration of the manufacturer's written warranty. Some states do not allow limits on implied warranties, so this limit does not apply to you if you reside in Massachusetts, Maryland, Vermont, Maine, West Virginia, Kansas, Mississippi, the District of Columbia, or another state that prohibits it. This section does not limit any warranty of title.

Website and Service availability. We do not guarantee that your use of the website or the Service will be uninterrupted, timely, secure or error-free, or that the results obtained from using the website will be accurate or reliable. We may remove or suspend the website or the Service for periods of time without notice. To the extent permitted by law, the website and the Service, as distinct from the products we sell, are provided “as is” and “as available”, without warranties of any kind, express or implied. This paragraph applies only to the website and the Service and does not limit any product warranty described above.

SECTION 14 - LIMITATION OF LIABILITY

To the extent permitted by law, North Country Fire is not liable for indirect, incidental, special, consequential or punitive damages, or for lost profits, project delays, contractor or labor charges, or lodging costs, arising from your purchase or use of a product or the website. Our total liability for any claim relating to a product is limited to the amount you paid for that product. These limits do not apply to (a) death or personal injury caused by our negligence; (b) our gross negligence, fraud or willful misconduct; or (c) any liability that cannot be limited under applicable law.

If you are a New Jersey resident, the limitations in the Warranties and Limitation of Liability sections do not apply to the extent prohibited by New Jersey law, including claims for personal injury or property damage caused by our negligence.

Nothing in these Terms limits rights you have under applicable consumer-protection law.

SECTION 15 - INDEMNIFICATION

You agree to indemnify and hold harmless North Country Fire and our officers, directors, employees, agents, and service providers from any claim or demand made by a third party, including reasonable attorney fees, to the extent it is caused by your breach of these Terms or your unlawful conduct.

SECTION 16 - SEVERABILITY

If any provision of these Terms is determined to be unlawful, void or unenforceable, that provision will be enforced to the fullest extent permitted by applicable law, the unenforceable portion will be severed from these Terms, and the remaining provisions remain valid and enforceable. The specific severability rule for the class and representative action waiver is stated in Section 20 and controls for that waiver.

SECTION 17 - TERMINATION AND PAYMENT

The obligations and liabilities of the parties incurred prior to the termination date survive the termination of this agreement for all purposes.
These Terms are effective unless and until terminated by either you or us. You may terminate these Terms at any time by notifying us that you no longer wish to use our Services, or when you cease using our site.
If in our sole judgment you fail, or we suspect that you have failed, to comply with any term or provision of these Terms, we may terminate this agreement at any time without notice and you will remain liable for all amounts due up to and including the date of termination, and we may deny you access to our Services (or any part thereof).

By placing an order with North Country Fire and receiving the products in your shipment, you confirm your obligation to pay for the products received. If you do not pay an amount you owe, we may recover from you only the following: the unpaid amount; collection agency charges we actually incur; court costs and reasonable attorney fees, only if awarded by a court; and interest as permitted by law. If you prevail in a dispute where we seek attorney fees, you may recover your reasonable attorney fees to the same extent.

SECTION 18 - ENTIRE AGREEMENT AND ORDER OF PRECEDENCE

Our failure to exercise or enforce any right or provision of these Terms does not waive that right or provision.
These Terms, together with our Policies and Procedures page, our Return Policy, and any terms stated on a product page, constitute the entire agreement and understanding between you and us and govern your use of the Service and your purchases, superseding any prior or contemporaneous agreements, communications and proposals, whether oral or written, between you and us, including any prior versions of these Terms.
If these documents conflict, the order of precedence is: these Terms; then the Policies and Procedures page; then the Return Policy; then product-page terms.

SECTION 19 - GOVERNING LAW

These Terms and any dispute between you and North Country Fire are governed by the laws of the State of New Hampshire, without regard to its conflict-of-laws rules, except that nothing in these Terms deprives you of a protection under the law of your state of residence that cannot be waived by agreement. Subject to the Dispute Resolution section (Section 20), any court action must be brought in the state courts serving Carroll County, New Hampshire, or the United States District Court for the District of New Hampshire, and you and we consent to personal jurisdiction there. You may instead bring an individual claim in small-claims court in your county of residence.

SECTION 20 - DISPUTE RESOLUTION

Please read this section carefully. It requires most disputes between you and North Country Fire to be resolved by informal negotiation and then by binding individual arbitration, and it limits the ways you can seek relief from us.

Informal resolution first. Before starting an arbitration or court action, you and we agree to try to resolve the dispute informally. The party raising the dispute must send the other a written notice that describes the dispute and the resolution requested. Send notice to us by email at support@northcountryfire.com or by mail to North Country Fire, PO Box 2342, North Conway, NH 03860. We will send notice to you at the email address or mailing address on your order or account. If the dispute is not resolved within 60 days after the notice is received, either party may start an arbitration or a court action permitted by this section.

Binding individual arbitration. Except as provided in this section, any dispute or claim between you and North Country Fire arising out of or relating to these Terms, the website, or any product, quote or order will be resolved by binding individual arbitration administered by the American Arbitration Association (AAA) under its Consumer Arbitration Rules, available at www.adr.org. If 25 or more similar claims are filed against us by or with the help of the same or coordinated counsel, the AAA Mass Arbitration Supplementary Rules also apply, and the claims may be batched and resolved in groups as those rules provide. Batching is an administrative process and does not create a class or consolidated proceeding. The arbitrator may award you, individually, any remedy that a court could award, and the arbitrator's decision is final and binding, subject to the review permitted by the Federal Arbitration Act, which governs this section. Judgment on the award may be entered in any court with jurisdiction. A court, not the arbitrator, decides whether the class and representative action waiver below is enforceable.

Small claims. Either party may instead bring an individual claim in small-claims court if the claim qualifies for that court. You may bring such a claim in the small-claims court for your county of residence. A claim that stays in small-claims court on an individual basis is not subject to arbitration.

Public injunctive relief. If you seek public injunctive relief under applicable law, that request is severed from the arbitration and may be decided only by a court. The court proceeding on that request will be stayed until the arbitration of the rest of the dispute is complete.

Opt-out. You may opt out of this arbitration agreement by sending an email to support@northcountryfire.com within 30 days after you first accept these Terms. Your email must include your name, the email address or order number associated with your account or order, and a statement that you want to opt out of arbitration. If you opt out, this arbitration agreement and the class and representative action waiver do not apply to you, and the rest of these Terms, including Section 19, continues to apply.

Class and representative action waiver. You and we agree that each of us may bring claims against the other only in an individual capacity, and not as a plaintiff or class member in any purported class, consolidated, or representative action. The arbitrator may not consolidate more than one person's claims or preside over any class or representative proceeding. If a court decides that this waiver is unenforceable as to a particular claim or request for relief, then that claim or request will be decided by a court, not in arbitration, and will be stayed until the arbitration of any remaining individual claims is complete.

Fees. Arbitration filing, administrative and arbitrator fees are set by the AAA Consumer Arbitration Rules, and North Country Fire will pay those fees to the extent the rules require us to pay them. Each party pays its own attorney fees, except as Section 17 or applicable law provides.

No jury trial. By agreeing to arbitration, you and we each give up the right to have a dispute decided by a judge or jury. For any claim that this section allows to proceed in court, you and we each waive a jury trial to the extent permitted by law.

This section survives termination of these Terms and the completion of any order.

SECTION 21 - CHANGES TO THESE TERMS

You can review the most current version of these Terms at any time on this page.
We may update, change or replace any part of these Terms by posting the updated Terms on this page with a new effective date. Changes apply to orders placed after the effective date. We will notify account holders of material changes by email. The version of these Terms you accept at checkout governs that order. If you do not agree to an updated version of these Terms, do not place new orders after its effective date.

SECTION 22 - TEXT MESSAGING PROGRAM

North Country Fire offers a text messaging program for order, quote and account updates and for marketing. This section describes how you enroll, what we send, and how to stop.

How you enroll. You can enroll in marketing texts by texting the keyword shown in a North Country Fire offer to the number provided, by submitting your mobile number through a sign-up form on our website, or by checking the text-message opt-in box at checkout. Each of these enrollment paths asks for your consent to receive text messages from North Country Fire at the number you provide. By providing your mobile number with an order or quote request, you also agree that we may send you transactional text messages about that order or quote, such as confirmations, shipping and delivery updates, and responses to your questions.

What we send. With your consent, we send recurring automated text messages, which may include marketing messages (promotions, specials and cart reminders) and transactional messages (order confirmations, quote follow-ups, shipping and delivery updates, and account alerts). Messages may be sent using an automatic telephone dialing system or other automated technology, and your consent applies even if your mobile number is registered on a state or federal Do Not Call list. Your consent to receive marketing texts is not a condition of any purchase, and you do not need to enroll in the program to buy from us. Message frequency varies. Message and data rates may apply; check your mobile plan and contact your wireless provider for details.

Help. Reply HELP to any message for help, or contact us by email at support@northcountryfire.com.

Opting out. You can stop receiving text messages at any time by replying STOP or any reasonable equivalent (such as "cancel," "unsubscribe," or "stop texting me"), or by telling us by email at support@northcountryfire.com, by phone, or in chat. We will honor your request promptly and no later than 10 business days after we receive it. Opting out of marketing texts ends all North Country Fire marketing text programs. We may send one message confirming your opt-out. We send marketing texts only between 8 a.m. and 8 p.m. in your local time.

Numbers and carriers. We may change the short code or telephone number we use for the program and will notify you of the change. You agree to provide a valid mobile number; if you change your number, re-enroll with the new number. The wireless carriers supported by the program are not liable for delayed or undelivered messages. Do not rely on text messages as your only source of time-sensitive order information; order details are also available in your account and by email.

Privacy. Information collected through the text messaging program, including your mobile number, the date and time of your opt-in, and your message history, is handled as described in our Privacy Policy. We do not share your mobile number or your text-message consent with third parties for their own marketing; we share it only with the service providers that operate the program for us.

SECTION 23 - PRIVACY CHOICES, COMMUNICATIONS, AND AI ASSISTANCE

Website tracking and consent. Our website uses cookies, pixels, and similar technologies for the purposes described in our Privacy Policy. Available choices and applicable rights concerning targeted advertising, sale or sharing, and opt-out preference signals are described there. Merely visiting this website is not irrevocable consent to all tracking or a waiver of privacy claims. Where affirmative consent is required, it must be obtained separately before the processing that requires it.

Chat and other customer-service communications. Website chat requires an affirmative choice after the chat notice is shown. Chats are recorded and stored, including messages, attachments, contact details, and other information shared during the conversation. Our communications, cloud, storage, and AI providers may process these records and relevant customer or order information to provide support, prepare summaries or drafts, route requests, review service quality, and maintain service records. Processing may occur in the United States and other countries where providers operate.

AI assistance may be used in customer-service communications. AI output can be inaccurate or incomplete. Confirm important product, pricing, compatibility, order, and installation details with our team. Chat is not an emergency service or a substitute for the manufacturer's instructions, a qualified installer, or the relevant local code authority. These disclosures do not remove any rights or remedies that cannot lawfully be excluded.

Do not send payment-card numbers, passwords, government identification numbers, or unnecessary sensitive information through chat. Provide another person's information only when you are authorized to do so. If you do not agree to chat processing, do not enable chat. You may contact support@northcountryfire.com instead; email is also processed for support under the Privacy Policy and may involve AI assistance.

Chat consent does not authorize recording a separate phone call, enroll you in marketing emails or texts, or authorize unrestricted model training or publication of your private messages. Recording of other channels requires the notice and consent applicable to that channel. You can stop sending chat messages at any time and contact us to withdraw consent for processing based on consent or to request access, correction, or deletion. Existing records remain subject to the Privacy Policy's retention provisions and applicable law; closing chat does not delete them.

Nothing in these terms prevents you from exercising applicable privacy rights, withdrawing consent where permitted, submitting a complaint, or raising a claim that cannot lawfully be waived. Changes to these terms do not retroactively authorize new uses of previously collected information.

SECTION 24 - CONTACT INFORMATION

Questions about these Terms should be sent to us at support@northcountryfire.com or by mail to:
North Country Fire (Apolaustic Inc.)
PO Box 2342
North Conway, NH 03860

Notice to California residents. Under California Civil Code Section 1789.3, California residents are entitled to the following information. This website is operated by Apolaustic Inc., doing business as North Country Fire, PO Box 2342, North Conway, NH 03860. Prices for our products are shown on the product pages and at checkout. To resolve a complaint about the website or to receive further information, contact us at support@northcountryfire.com or at the address above. The Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs may be contacted in writing at 1625 North Market Blvd., Suite N 112, Sacramento, CA 95834, or by telephone at (800) 952-5210.

--------------------------------------